Week 9: Relevance & Quality Score

This week there was much to learn about improving the quality of our ads, about Google Analytics as well as Google Ads. Actually, there is still a lot for me to learn! I feel like I have had my eyes opened to a whole new realm of possibilities regarding what can be done to improve an online business. The ability to take an in depth look at what your users are doing and why they are doing it, can be very beneficial to any online business. Learning how to link Google Analytics and Google Ads is something I'm glad I learned how to do this week. Also, I learned the importance of a powerful landing page. I have several things I am working to improve that page already. I am finding ways to make my landing page more useful and provides descriptions and options that will motivate users to spend time on the site and hopefully take action. I am more familiar with Google Ads quality score and how to read and evaluate Google Analytics data. I feel like I am off to a good start with the resources I now know about. I can take what I have learned about creating an online business and apply these skills to any type of online business. That is really exciting!