Week 13: Ranking, Link Building & Google Analytics

One of the results of taking this class is that I have gotten in-depth, hands-on exposure to strategies for running a successful online business. From analytics to keywords, and everything in between, my mind has expanded to what efforts can really be made to improve online presence and influence in a business. This week we learned some effective ways to improve our site’s rank and link profile. This includes how we use social media to point users to our site and influence choices. There are many natural ways that links are created but I learned there is much we can do to optimize these links. Also, I came to the realization that building a successful business online take patience and perseverance! This week we also took a closer look at how to use Google Analytics to make wise decisions in regards to who, what, when and where your audience is making choices. I found it fascinating that there is so much data collected about every click a person makes online.  WooRank is also a very useful site tool. It gives suggestions about how a site can be improved. The learning this week was important and valuable!