Week 07: Google Ads & Keywords

To be quite honest, this week my eyes were really opened to the vastness and complexity of GoogleAds and keywords. This is an ever-evolving aspect of creating an online business. I hadn't considered the amount of money that could be set aside for online advertising. I guess I just hadn't thought about it at all prior to this. I knew it existed but that's about it. Search engine optimization can hugely alter the traffic, and hopefully business that comes to your site. If you choose great keywords and are able to commit some of your finances to advertising, Google Ads can be a boon to business! I learned how to set up an ad campaign and ad group to target specific buyers. I learned what makes up a "smart" set of keywords. I feel better equipped with to navigate the ins and outs of the basics of Google Ads. It feels like time well spent.